Sony Display at Toys 'R Us

In partnership with SGF Associates, Inc. and D3 LED, Lighting Science created a complex, stunning LED lighting installation for Sony’s Toys R’ Us display. The floor-to-ceiling architectural façade gives prominence to Sony’s branding through a completely unique CoolDot installation built through.

The customized LED lighting solution meets the installation challenges posed by the complex contours of supports and pipe work in the ceiling—and with our cost-effective LED technology, the cost was comparable to that of a standard display.